Report28 January 2019Updated 4 months ago

The move to a circular economy

A growing number of companies are beginning to acknowledge the potential of the Circular Economy to deliver sustainable development. But adopting its zero waste philosophy of reduce, reuse and recycle is easier said than done. Why aren’t circular business models taking off faster?

Executive summary

Despite the promise of the Circular Economy, many businesses have been slow to embrace it.

In this report, Mark Cliffe explains why this is the case, examining the key challenges that firms face in moving to a sustainable business model.

​​​​​He concludes that market forces alone plainly aren’t enough to drive the Circular Economy forward.

Policy intervention is needed to incentivise action through taxes and subsidies, positive advocacy and proscriptive rules and regulations.