Homes and mortgages 2018: Paying the price for greener homes
When it comes to going green, it's often all about the money for people across Europe, the USA and Australia, as our latest ING International Survey is concerned
Executive summary
In the latest ING Internal Survey:
We reveal how important people believe it is to live in a sustainable home. And the key message from our latest international survey is that affordability trumps environmental sustainability when it comes to choosing where and how to live.
While 70% try to keep the environmental impact of their home low, 55% agree that they could do more to reduce their impact. Even though attitudes towards going green differ across countries, in all locations people who agree they could do more point to affordability challenges as the main reason they don’t.
The second largest reason for not doing more is a lack of knowledge. The fact that people say they simply don’t know how to reduce their impact speaks to the importance of education and clear messaging about the environmental impact of homes.
But it isn’t only about the money or information that will help us go green but also about understanding the outcome of our efforts.
It looks like we need collective action if we are to prompt greater global change around sustainability and our homes.
Download
Download report"THINK Outside" is a collection of specially commissioned content from third-party sources, such as economic think-tanks and academic institutions, that ING deems reliable and from non-research departments within ING. ING Bank N.V. ("ING") uses these sources to expand the range of opinions you can find on the THINK website. Some of these sources are not the property of or managed by ING, and therefore ING cannot always guarantee the correctness, completeness, actuality and quality of such sources, nor the availability at any given time of the data and information provided, and ING cannot accept any liability in this respect, insofar as this is permissible pursuant to the applicable laws and regulations.
This publication does not necessarily reflect the ING house view. This publication has been prepared solely for information purposes without regard to any particular user's investment objectives, financial situation, or means. The information in the publication is not an investment recommendation and it is not investment, legal or tax advice or an offer or solicitation to purchase or sell any financial instrument. Reasonable care has been taken to ensure that this publication is not untrue or misleading when published, but ING does not represent that it is accurate or complete. ING does not accept any liability for any direct, indirect or consequential loss arising from any use of this publication. Unless otherwise stated, any views, forecasts, or estimates are solely those of the author(s), as of the date of the publication and are subject to change without notice.
The distribution of this publication may be restricted by law or regulation in different jurisdictions and persons into whose possession this publication comes should inform themselves about, and observe, such restrictions.
Copyright and database rights protection exists in this report and it may not be reproduced, distributed or published by any person for any purpose without the prior express consent of ING. All rights are reserved.
ING Bank N.V. is authorised by the Dutch Central Bank and supervised by the European Central Bank (ECB), the Dutch Central Bank (DNB) and the Dutch Authority for the Financial Markets (AFM). ING Bank N.V. is incorporated in the Netherlands (Trade Register no. 33031431 Amsterdam).